Company Overview

Inertial Dynamics Corporation  is a C-Corp operating in California with a Canadian office in Vancouver.  Both locations have stocking warehouses with offices. Stock can be shipped from 3 locations in North America. 

Guitel is the leader in caster innovations in the world.

Developed:  

                Total Lock Brake

                One-piece brake frame          now copied by competitors 

                Four-piece swivel caster

                Resilex super elastic rubber   the bench-mark rubber

                Sandwich Wheel                     most successful wheel in history 

Operations:  

                Second largest caster and wheel manufacturer in Europe

                Fourth largest in the world

                Operates its own rubber factories

Sales and Marketing

Distribution Network:  

                                Caster Houses

                                Industrial Distributors (outside sales)

                                Industrial Dealers (inside sales)

                                Retail Chains and Outlets

 OEM (original equipment manufacturers)

                                Large end users                                 

Marketing:  

Direct Sales force (inside and outside)

Trade Shows

Catalogues and Brochures

Toll Free 888

Yellow Pages

Specials (faxed and mailed)

Leads and Referrals (passed on to our distributors)

Web Site (guitel.com & idsales.com)

e-mail-outs

Fax Broadcasts

Marketing Strategy

To be successful, all our partners must  share in our success.  Our marketing plan is simple. 

   Have great:          Pricing

                                Service

                                     Product Line

                                Turn-around time

                                Distributor network (you)

 

The best orchestrated sales effort will be a dismal failure with out value pricing in the market place.  Inertial Dynamics Corporation has achieved a level pricing policy in the entire U.S.  Our list price accurately duplicates the competitions pricing and our discount structure places us in a truly competitive position.   We have the ability to offer you the best competitive pricing.

Product Knowledge

Profitability is the measure of success.  Product knowledge is one of the keys to a successful distributor.  It empowers a company to fill their customers needs correctly and efficiently.  It enables a company to identify and solve problems that a customer may have through correct product selection.  Products are then sold on individual merits and not just price. Inertial Dynamics has a staff-training program that includes product knowledge, sales presentation, catalogue and price list usage.

Sales Support.

Inertial Dynamics is dedicated to having a successful distribution network and will actively give sales support to a distributor.  All sales will be made through the distributor.  All leads and referrals will be directed to the distributor promptly and any pertinent info transferred at the same time.  Inertial Dynamics will not discuss price with any prospective customer except for quoting list.

    Major caster factories have had their network in place years ago.

      You need a Major Line to grow.     

                                                              We've got the casters

                                                              We've got the pricing

                                                              We've got the distributorships

Looking forward to further discussions.  

Contact D. Auggie Peterson

1-888-529-8000  auggie@idsales.com